I work with you and your team to improve the website your business relies on for enquiries and sales.

I learn how your business and its website work before anything changes, and we agree what comes first. Then I build the agreed changes in your theme or CMS, alongside any developers or agencies who look after parts of the site.

Working with a multi-clinic healthcare group in Australia and New Zealand, I replaced a legacy page builder with reusable Shopify sections, saving the group about $12,000 USD a year. The sections are used in Shopify’s own theme editor, so the people who run the site can put new pages together without a separate tool or a developer for each layout.

Tell me about your site, or if you’re hiring, talk to me about a role.

Sydney, Australia

I take on client work by enquiry, and I’m open to the right role.

Work I’ve seen through to release.

Shopify catalogue restructure and mobile-first rebuild
Years of organic growth had left customers digging through the catalogue to find products, and every update took staff more effort than it should have. Most visitors were on phones, and the store wasn't set up for them.
Lily and Minx
Reusable Shopify sections in place of a page builder
The group's Shopify pages leaned on a legacy page builder, so routine changes needed builder work and builder pages carried its code. Updates were slow and costly, and the extra weight risked losing phone visitors before they acted.
A multi-clinic healthcare group
Conversion components for a booking-led clinic site
People ready to book were meeting competing calls to action and forms that were hard work on a phone. Every stalled visit risked an enquiry or booking going to the next clinic in the search results.
A multi-clinic healthcare group
Clinic location pages rebuilt around search intent
Clinic location pages sat on a mix of legacy templates and often missed what patients were searching for. Local enquiries could drift to clearer pages elsewhere, and updates had to be made one page at a time.
A multi-clinic healthcare group