Todd Ronczka: WritingTodd Ronczka writes plain-English guides for people who run a business website. They cover how to turn more website visitors into enquiries and sales.https://toddronczka.com/en-auLighthouse called the shots: moving Bold Leap host after hosthttps://toddronczka.com/writing/bold-leap-outgrew-its-hosting/https://toddronczka.com/writing/bold-leap-outgrew-its-hosting/Bold Leap earns from ads, so every host move was judged on Lighthouse load speed. Here is the order it moved in, and what an ad-funded site can copy.Sat, 10 Oct 2026 00:00:00 GMTHostingPerformancePaid clicks deserve their own page: make every service page ad-readyhttps://toddronczka.com/writing/landing-page-for-every-service/https://toddronczka.com/writing/landing-page-for-every-service/Send each ad to a page about its service: a headline that matches the search, the action on the first phone screen, a short form, reviews and a fast load.Fri, 02 Oct 2026 00:00:00 GMTAdvertisingLanding pagesThe form said thanks, the email never came: catch the enquiries your website dropshttps://toddronczka.com/writing/contact-form-emails-not-arriving/https://toddronczka.com/writing/contact-form-emails-not-arriving/A thank-you message doesn't prove the email arrived. Store every enquiry, retry and flag failed sends, send from your own domain and test the form monthly.Fri, 25 Sep 2026 00:00:00 GMTFormsEmailProof before the button: where reassurance belongs on a pagehttps://toddronczka.com/writing/proof-before-the-button/https://toddronczka.com/writing/proof-before-the-button/Put the reassurance that answers a visitor's doubt right beside the button: a real review, the next step, the price, your response time or your guarantee.Thu, 17 Sep 2026 00:00:00 GMTConversionTrustCRO without A/B tests: how small sites find their fixeshttps://toddronczka.com/writing/cro-without-ab-tests/https://toddronczka.com/writing/cro-without-ab-tests/Small sites can find what's costing them enquiries without an A/B test. Watch where visitors give up, then compare enquiries before and after each fix.Fri, 11 Sep 2026 00:00:00 GMTConversionAnalyticsEnquiry forms that get finished on a phonehttps://toddronczka.com/writing/enquiry-forms-on-mobile/https://toddronczka.com/writing/enquiry-forms-on-mobile/Ask only what you need to reply, and label every field. Set each one up for the phone's keyboard and autofill, and keep people's answers after an error.Thu, 03 Sep 2026 00:00:00 GMTFormsMobile